Vipul Mehrotra, who heads Nokia India’s smart devices division talks about his company’s plans with the windows phone operating system A close look at Nokia’s releases in recent months indicates that the company is focusing on launching higher-resolution cameras in its Symbian phones, and better gaming or music app in its Window Phone 7-based Lumia phones. Is that so? I don’t subscribe to that view. Even in the Lumia range that includes Lumia 800, 710 and 610, much attention has been paid to delivering a superior imaging system. So we have got imaging, location services and entertainment bundled in the Lumia range, apart from social and gaming experiences. On the other hand, Symbian OS is not new generation and we plan to phase it out over time. How has the response to the highly anticipated and premium product, the 41 mega pixel-carrying Nokia PureView 808 handset, been? I can’t give you any sales numbers as of now, but what I can share is that it’s creating lot of buzz on the blogosphere and social media platforms. Many enthusiasts are buying this phone and posting pictures taken from a PureView camera which has a high-quality Carl Zeiss lens. In recent months, on one hand while you launched a Symbian OS-based feature phone (the Asha), you also launched a Windows-powered phone. Then you created a separate category called PureView on the Symbian Belle OS. Don’t these cross-category launches cannibalise each other’s sales? It’s not the game of one operating system harming another. Why? It’s the truly differentiated experience you give to the consumers that matter. PureView has a role to play as the flagship imaging device with a 41 MP camera, while Lumias are our smartphones. Each category has its own weight. How has slowdown been affecting sales of Nokia India in recent times? I think the introduction of new devices, new experiences and giving existing consumers upgrades in the form of some great software apps, have only taken us higher. In the past, we would generally have advertisement and marketing initiatives based on new handset models. Now we see that focus of the ATL campaigns are more on OS platforms. Is that correct? To an extent, I would again differ in opinion. At the highest level, say the premium category, the focus of marketing is still on the experience delivery. But when it comes to communicating to the market about new product launches based on a particular OS, then we get to see more talk about that OS. And how about the future of Lumia and Symbian phones? We announced in February last year that going forward, the Lumia platform will be our flagship smartphone range. That’s my answer still. Within 6 months of our announcement then, we had two Lumia devices in the market. We’ve expanded the portfolio to four now. Three of them are already in India, we will launch the fourth one soon too. We know that it’s a winning strategy for us. The Microsoft Marketplace app store saw a 1,000% increase in activity y-o-y during the last quarter – that shows the confidence of app community and consumers in our smartphone range. Going forward, how will Nokia work towards building value of the brand as a handset maker? A lot of competition is happening in apps. But, we have started to focus on the experience of our users. This differentiated app-ecosystem will build on Nokia’s brand and sales in the Indian market. So we have a more comprehensive strategy in action, based on scale, price points, distribution and marketplace with our ecosystem partners. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2013 An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned LinksSC slams AICTE's illicit control on MBA coursesMBA, MCA courses no longer under AICTE 2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th OverallZee Business Best B-School Survey 2012 Prof. Arindam Chaudhuri’s Session at IMA IndoreIIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK IIPM strong hold on Placement : 10000 Students Placed in last 5 yearIIPM’s Management Consulting Arm-Planman ConsultingProfessor Arindam Chaudhuri – A Man For The Society….IIPM: Indian Institute of Planning and ManagementIIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail IIPM LinksIIPM : The B-School with a Human Face-----------------------------------------------------------------------------------------------------------------
Monojit Lahiri investigates some thing that is grabbing public attention – the curious case of... Vagina Whitener For some time now, concerned consumers and ad-watchers have been getting increasingly worried about the frat crossing boundaries and hitting erogenous zones where even angels (should, but no longer?) fear to tread! Holding up the Lux Cozy and Amul Macho ads as earlier examples apart from the tons of sexist deodorant ads and of course the scores of whitening creams, they continue to remain anxious, often protesting vehemently against the way the Persuasion Industry is trying to seduce the impressionable, unguarded and aspirational sections of our mahaan Bharat into promising them a more fulfilling, confident and rewarding life if they embrace the products advertised. In its effort to keep pace with India’s ever changing profile and fashionable definition of an ancient civilisation, which is also a young and modern nation, are the ad guys getting a bit too carried away and overdoing it by adventurously crossing the Lakshman Rekha and touching areas best left untouched? Or are we, due to traditional conditioning, being a little too touchy and forgetting that this is year 2012, and the blitz and exposure of new-age media to a techno-savvy youngistan renders this a non-issue? A new TVC along the skin-lightening-product segment for a product called Clean & Dry Intimate Wash even promises Indian women protection, freshness (and most importantly) fairness “down there”! The commercial shows a young couple relaxing in their house. The man is shown reading a newspaper while the attractive wife – or whoever! – pouts, unhappy at being ignored. Reason? Her dark-coloured privates! Providence steps in, in the form of Clean & Dry Intimate Wash, ostensibly whitening the parts that seemed to have earlier cast a shadow over the guy’s inner view of the young lady and bingo, suddenly aal izz well! Pout disappears, break-up averted, newspaper flung aside to (undoubtedly) explore and enjoy some real whitening-strikes moments! There’re too many questions that hit one when such an advertising hits the ceiling. Where do we stand on such in-the-face ads? Isn’t there an LoC that the product’s positioning is crossing? But then, how is such a product expected to be launched or marketed? One possibly cannot expect a simple word-of-mouth campaign, can one? And if the product is legal, then why have any hassles on the marketing of such a product? Are we going through the same wave of astonishment that one saw years ago when condoms were marketed in a savvy manner by Kamasutra as opposed to the politically correct yet moribund manner in which Nirodh was advertised? When invited to comment, political journalist Mahua Chatterjee admits she’s tempted “to laugh hysterically so that she may not weep!” She soon gets serious and unleashes a series of posers. “Who are these guys creating these ads or manufacturing these products? Clearly a lot of us are totally disconnected from their radar! Is this their professional version of marketing which decrees: find a gap and fill it? In their drive to sell a product, is nothing sacred, safe or out of bounds? In the crazed rush to grab eyeballs, is titillation of any kind permissible? What about social responsibility, good taste, style & class?” questions Mahua. Then, tongue-in-cheek, the journo enquires why despite a zillion face-whitening products for men “nothing like Intimate Wash has been dedicated to their, er, penile space?” Actress Moon Moon Sen, after a hearty laugh, offers discrete perspectives. “Sometimes, some ads – even if uncomfortable – are necessary. We live in a society where women (mothers & daughters) don’t always know about a lot of stuff, and doctors or professionals who do, hesitate to communicate these facts, due to mental conditioning, rendering them taboo. Unfortunately, many of these are necessary for a woman’s well-being. However, a vaginal whitening cream doesn’t remotely come in that category and does strain the imagination! A douche or cream for infection is understandable but...” For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2013 An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned Links 2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall Zee Business Best B-School Survey 2012 Prof. Arindam Chaudhuri’s Session at IMA Indore IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK IIPM strong hold on Placement : 10000 Students Placed in last 5 year IIPM’s Management Consulting Arm-Planman Consulting Professor Arindam Chaudhuri – A Man For The Society…. IIPM: Indian Institute of Planning and Management IIPM makes business education truly global Management Guru Arindam Chaudhuri Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail IIPM Links IIPM : The B-School with a Human Face IIPM – FLP (Flexi Learning Program)IIPM : The B-School with a Human FaceIIPM makes business education truly globalIIPM B-School Facebook Page IIPM Global ExposurePlanman Technologies
IIPM B-School Detail
IIPM: Selection Process
IIPM: Research and Publications
IIPM MBA Institute India
IIPM Contact Info
IIPM History
IIPM Think Tank
IIPM Infrastructure
IIPM Info-------------------------------------------------------------------------------------------------------------------------
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such stellar campaign that was active during the month ending May 15, 2012.
When stings are good...
Advertiser: Mercedes-BenzAd Title: The SL StingCategory: Wysiwyg/Razorfish, Madrid, Spain4Ps B&M Take: Advertisers keep talking about the amount of clutter in the market. But it’s only when one sees even premium brands taking the pain to come up with truly unique campaigns does one realise the amount of clutter that really does exist. After their most innovative campaign last season (where they covered up their vehicles with LEDs, rendering the cars invisible – highlighting the zero emission technology), Mercedes-Benz this time had to launch the 6th edition of its legendary SL sports car in Spain. The German automobile major got in touch with Wysiwyg/Razorfish (a Madrid based advertising agency) for the assignment. The brief was simple – “We’re launching the new SL. Only 200 units will be available. We want brand lovers to live the experience of driving it.” Given the undisputed position of the brand in the automobile segment, it was a challenging task to conceptualise a breakthrough campaign without diluting brand equity. However, Creative Director Daniel Molinillo came up with a simple yet powerful idea – The SL Sting. The agency fitted three of their new launch cars with hidden cameras, picked three real people and switched their original cars in the garages with the brand new SLs. The cameras recorded the expressions of these three lucky drivers and they experienced the joy of driving a Mercedes first hand. In other words, this most exclusive sports car was launched in their garages and from thereon, it went viral. The ambient campaign reinforced Mercedes-Benz’s brand positioning in Spain beyond words. While Mercedes became the #1 trending topic on Twitter in Spain, its Facebook page recorded a 20% growth in fans within 20 days and the campaign reported seven million impressions through blogs, mentions and social media globally. Earlier, the objective of an ambient campaign was to engage with consumers at the ground level. But what is interesting to note is that almost all such campaigns are now executed considering the impact they’re going to make through social media. Now, why weren’t we living in Spain and why can’t we also get takeaway SLs? Damn you destiny :-) For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2012 An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website
IIPM in sync with the best of the business world.......
Arindam Chaudhuri on Internet.....
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
Planman Technologies
IIPM Contact Info
IIPM History
IIPM Think Tank
IIPM Infrastructure
IIPM Info
IIPM: Selection Process
IIPM: Research and Publications
IIPM MBA Institute India
IIPM Best B School India--------------------------------------------------------------------------------------------------------------------------
There are Ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution, these 10 advertisements have gotten our attention; thanks to the commitment of the teams that created them. We present you with our review of the top three Ads. When in doubt, play dead!
Advertiser: Idea CellularBaseline: Deadly Idea Sirjee. 3GAgency: Lowe Lintas4Ps B&M Take: In all honesty, the ‘What an idea Sirjee’ campaign was starting to bore. But this fresh spurt of creativity from Lowe Lintas revitalizes and reinvigorates the concept again. The latest series of TVCs are crafted in heaven (no pun intended) complete with the clouds, violins, fairies and an immaculately turned out Abhishek Bachchan in white. The tweak to the creative theme – of being in heaven – is to complement various ‘’heavenly’’ apps that the Idea 3G smartphone comes pre-loaded with. There’s a lie-detector, face-scanner, mosquito-repellent, Idea TV, Karaoke, and a host of other ‘heavenly’ apps that one can supposedly tune into. Not being an Idea subscriber, one wouldn’t know how good or bad the apps are, but the ads certainly fan the curiosity element. And then there is the execution. So there’s Bachchan Jr. helping ‘departed souls’ identify newcomers into heaven (with a face scan no less); catching plumbers who claim they died doing heroic deeds (with a lie-detector app); enabling the ‘dead’ to not be bothered by mosquitoes and so on… very dark, but equally comic! Last year, Idea Cellular ran a campaign titled ‘No Idea. Get Idea.’ This one builds on it with the help of innovative product tinkering from the cellular company’s marketing team. The fact is that whether you hate the ad or love it, there’s no chance (in heaven, if you may) that you won’t recall the Idea brand when you see Abhishek Bachchan mouthing, “No Idea, get...” And that’s where this rocks! Befriending em’ diamonds
Advertiser: TanishqBaseline: Now diamonds are a man’s best friend tooAgency: Lowe Lintas
4Ps B&M Take: Being a woman isn’t easy. There are just too many stereotypes one has to deal with – especially in the ad world. That being said, for all its stereotyping of women (of their penchant for jewellery and their dependence on their men to provide for them) this ad still wows for the simply fantastic story it tells for the brand in question. Let’s face it. Buying diamonds has traditionally been perceived as a high-income purchase. But the ad hopes to demolish that as a myth. The ad opens in a luxurious Tanishq showroom with two men (obviously the husbands) worrying about how their bank accounts are going to receive a major setback once their respective wives (who are busy checking out the latest designs on display) finish with their shopping. The husbands discuss canceling vacations, selling their mobiles or even taking extra tuition to pay off for the money lost. But when the final bills are presented to the worried hubbies, they are genuinely taken aback at the low price tags. The message is clear: ‘Now Diamonds are a man’s best friend too’. The communication informs how Tanishq caters not only to the well-heeled but also the aspirational middle class looking for affordable branded jewellery. The message was crucial to kill popular perception that walking into an upmarket branded jewellery showroom such as Tanishq would burn a hole in their pockets. And delivered superbly at that. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2012 An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website
IIPM in sync with the best of the business world.......
Arindam Chaudhuri on Internet.....
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
Planman Technologies
IIPM Contact Info
IIPM History
IIPM Think Tank
IIPM Infrastructure
IIPM Info
IIPM: Selection Process
IIPM: Research and Publications
IIPM MBA Institute India
IIPM Best B School India--------------------------------------------------------------------------------------------------------------------------
After a quiet sojourn post liberalisation, Panasonic disappeared. Come 2008 and they were back with a bang. Manish Sharma, the man in command speaks his heart out to Neha Saraiya & Bhuvnesh Talwar on the transformation  Manish Sharma
Director, Marketing, Panasonic India
For a man who has been religiously serving the consumer durable industry for the past 20 years, Manish Sharma was an odd sight. Young, smart, energetic and upbeat as if it was his first day at work, he welcomed us into his office with a smile. As the meeting progressed, his love for the television business became evident. Within seconds, it’s clear that Sharma was meant to be in the electronics industry. Sharma considers himself very lucky due to the fact that he has always been at the right place at the right time. He recalls the way he happened to join companies when they were going through their most challenging times. “In the beginning of my career, I joined LG which had entered India as a joint venture and was struggling to stand on its own feet. After a five year stint at LG, I moved on to Samsung which in those days was betting big on R&D in order to revamp their product line. After Samsung, my biggest challenge came in the form of Haier where I found myself toiling to create its identity in the Indian market. In 2008, I decided to join Panasonic. Known as a top league player around the world for its quality and innovation the company was making a brave and risky attempt to re-establish itself in the Indian market,” says Sharma. The self confessed television buff believes that there is nothing more dynamic and livelier than televisions in the consumer durable segment because the product can speak, interact and build an emotional bond with its customers. But his actual love for televisions boils down to plasma screens. During the initial days of his career, he had a misconception that plasma screens would never be successful in India. This was due to a myth that plasma screens were foreign made products and could never survive the vagaries of both the Indian mindset and environment. That was during the 1990s. Soon after entering Samsung, he realised that he had been wrong all this while. In fact, he became so fascinated with the product that he got a 50 inch plasma screen for his own bedroom. His admiration for the product didn’t end at his home; now he wants the Indian consumers to know about the benefits of plasma screens and has launched a major print campaign for the same. “In order to promote the line of plasma screens from Panasonic, I have recently launched a campaign called ‘Thinking Big of Plasma’ with an aim to educate the consumers and bring in greater awareness about the product.” His aggressive and innovative marketing strategies that have spearheaded Panasonic’s re-establishment drive seem to have paid off big time. While Panasonic’s market share of the LCD market has gone up from 1.2% to 7%, that for plasma screens has thundered up from around 12% to 48%. This has not only given Panasonic a strong foothold in the Indian landscape, but has also transformed its brand image from an audio/VCR firm to that of a digital electronic giant. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and Management--------------------------------------------------------------------------------------------------------------------------
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